Hot on the heels of finishing my Elevate course, Sara got in contact with me, looking to develop her brand. She already had a logo, but felt like it was looking a little bit middle of the road and wanted to wanted to elevate the brand perception whilst keeping the recognition of her current logo, rather than starting from scratch.
Once an ideal client profile had been developed I started to reshape Rocky the rocking horse into a softer, more friendly character, and I created a palette of colours to work with Sara’s brand values.
“Having come from a design and advertising background I wanted someone who would think about the details not just from an aesthetic perspective, but also strategically.”
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