Oh Wow, I loved this project!
Naomi was evolving her business and wanted new branding. She decided to book my The Brand Build package.
Initially we went through The Brainstorm stage. Diagnosing her ideal clients, and what they need. I created a couple of ideal client mood boards so we could really learn about the personas we wanted to appeal to.
The next thing I worked on was a colour analysis using seasonal colour psychology. Before embarking on the project, I’d assumed Naomi’s business would be an Autumnal seasonal persona, however I soon realised there was far too much energy and fun in her processes for that, and Spring was the perfect representation of her business!
I created a colour palette and shortlisted some fonts that suited a Spring persona. I also started working on some ideas for branded elements We both thought that something hand made and not too perfect would represent the transformative journey well, so I started print and mark-making too to create some organic, handmade shapes.
Next we moved into the Brand Build phase - here you’ll see my phase 1, 2, 3 and 4 logo developments. Each time I submitted my visuals, Naomi and I then had a chat about how she felt about each element, and we would shortlist and develop the branding from there:
Finally we decided on the logo and sub brands and how to incorporate these visual elements into the brand identity across social media. I created some templates in Canva for Naomi and her associates to use and develop, all safely within the brand!
Squarespace Web Design for Experience Your Wisdom
Naomi’s coaching services fall into three categories, and so her website needed an intuitive way to navigate into the right section.
Squarespace gave us the flexibility to lead visitors to the information and services that was right for them.
“Having just worked with Jade to rebrand my business as I move it in a slightly different direction, I can completely recommend her. Jade upgraded my original Core Sense branding approximately 10 years ago, and it completely changed the level of confidence I felt about my business back then. In evolving my work she’s just (patiently) taken me through the rebranding process - and the Identify Your Ideal Client work was pivotal. I LOVE my new logo and branding!”
Naomi’s new Squarespace website is nearly ready, and the colours and shapes in the brand make both our heart’s sing! - Let me know what you think!
